How Do Advertisers Upload User Data to Facebook
Advertisers can build a Custom Audience from an existing customer listing compiled by data obtained from Atomic number 82 Ads and sign ups, among other avenues. With a Custom Audition uploaded, Facebook can meliorate target your ads. For instance, if you obtained contact information from a Lead Ad, the users who filled the form are more likely to respond to your ads. Thus, Custom Audiences allows advertisers to target those who have already expressed involvement in their business.
Usually, advertisers upload an excel sheet filled with their customer's data. If this sheet is not formatted correctly, an mistake bulletin will announced and prevent you from uploading your Custom Audition. To preclude complications, consider reaching out to a Facebook ads service and follow the formatting guidelines below.
The two nearly important tips on compiling your data are:
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Always include the country lawmaking on telephone numbers fifty-fifty if all the data come up from the same country.
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E'er include your customers' countries in their own column in your file fifty-fifty if all of your data is from the same country.
| Data type | Column header | Description and formatting guidelines | Examples |
|---|---|---|---|
| We accept up to 3 separate email accost columns in US and international formats. |
| ||
| Phone Number | phone | Phone numbers must include a state lawmaking to exist used for matching. For example, a 1 must precede a phone number in the Us. Nosotros accept up to iii phone numbers every bit separate columns, with or without punctuation. Important: Always include the country code equally part of your client's phone numbers, even if all of your data is from the aforementioned country. |
|
| Get-go Proper noun | fn | We accept get-go name and first proper name initial, with or without accents. Initials can be provided with or without a flow. |
|
| Concluding Name | ln | We accept full last names with or without accents. |
|
| Metropolis | ct | We accept total city names as they normally appear. |
|
| State/Province | st | We have full names of The states and international states and provinces, as well as the abbreviated versions of U.s. states. |
|
| Country | country | State must be provided as an ISO two-letter land code. Important: Always include your customers' countries in their own column in your file, fifty-fifty if all of your data is from the same country. Considering nosotros match on a global scale, this simple step helps usa match every bit many people as possible from your customer list. |
|
| Engagement of Birth | dob | We support eighteen different date formats to accommodate a range of month, day and yr combinations, with or without punctuation. |
|
| Year of Birth | doby | We accept year of birth as a 4- digit number, YYYY. | 1986 |
| Age | age | We accept age as a numerical value. |
|
| Zip/Postal Lawmaking | zip | We accept Us and international zip and postal codes. US zip codes may include a iv-digit extension as long every bit they are separated by a hyphen. The extention is not required and will non farther improve match rate. |
|
| Gender | gen | We accept an initial to betoken gender. |
|
| Mobile Advertiser ID | madid | We back up two types of mobile advertiser IDs: Android'southward Advertising ID (AAID), which Google provides equally office of Android advertising, and Apple'south Ad Identifier (IDFA), which Apple provides as part of iOS in its ads framework. |
|
| Facebook App User ID | uid | An ID corresponding to someone who uses an app that tin be retrieved through the Facebook SDK. We support numerical user IDs associated with your facebook application. |
How To Upload Data Using Custom Audiences
To upload data using Facebook Custom Audience on Concern Manager, just follow the steps below.
1. Click "Create Audience" then choose "Custom Audience"
Create Audience is located under Audiences. Custom Audience will driblet downwards nether Create Audience.
2. Click "Customer File"
Customer File is the first option.
three. Click "Cull a file or copy and paste information"
Subsequently, click "Cull a file or copy and paste data".
4. Click "Upload File"
Click "Upload File" to upload your information.
5. Click "Next"
After you choose a file, click "Side by side" to keep.
6. Click "Upload & Create"
After uploading your data, click "Update & Create" to create your custom audience.
vii. Wait
Depending on your data size, upload time may be quick or deadening.
8. You're Done!
Congratulations, y'all've uploaded Custom Audition data using Multiple information types!
Recommended Articles Related to Facebook Advertising:
- How To Claim a Facebook Ad Account through Business Manager
- How To Find Your Facebook Ad Business relationship ID
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